New Delhi, Dec 25:  The Indian media and entertainment (M&E) industry has shown remarkable resilience during the pandemic. According to a PWC report, it is expected to reach 4.1 lakh crore by 2025 with a CAGR growth of 10.75 per cent, making it the fastest-growing entertainment and media market globally in terms of consumer and advertising revenue.

Amagi’s solutions are tailored to the needs of every type of broadcaster/content provider – from traditional TV networks to new age (digital-first) content owners.

Using its Cloud-born products and services, Amagi enables content brands to build different types of channels, be it live, linear or on-demand. Furthermore, it distributes content in diverse formats to multiple end-points such as cable, satellite, OTT and Free Ad-Supported Streaming TV (FAST) platforms, using its award-winning channel playout solution, Amagi CLOUDPORT.

Amagi’s FAST network is currently unmatched in the world, with 50+ FAST platform partnerships and 100 other OTT platform partnerships globally.

Amagi’s cloud solutions also allow content creators to significantly enhance the quality of their content by adding multi-layered dynamic graphics and rich video effects. For instance, Amagi supports live sports, news and weather channels with HTML graphics to render real time scores and data.

To ensure that content brands are able to monetize their content without disrupting their audiences’ viewing experience, we have devised mechanisms for dynamic brand insertions and contextual ad placements into the content, wherein, in-stream ad messages, relevant to the video content, are placed right within the video stream.

However, delivering an outstanding viewing experience goes beyond enhancing the video quality and offering new, innovative ways of monetizing content. Content brands also need to understand the pulse of their audience, and tailor content and ad strategies to their preferences.

The Amagi ANALYTICS platform is a powerful tool that equips content providers and platforms with a comprehensive overview of consumer viewing habits, empowering them with the data they need to build successful programming and ad strategies.


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