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Rising Costs: Television Viewers to Feel the Pinch as Broadcasters Face Increased Fees for TV Channels

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Broadcasters Hike Channel Prices: You will have to spend more money to watch TV in the new year. The country’s top broadcasters like Zee Entertainment, Viacom 18 and Sony Pictures Networks India have increased the rates of their TV channels, giving a big shock to the common people. After this announcement, now customers will have to pay more to watch their favorite channel.

How much did the broadcasters increase the rates?

The distribution arm of Viacom 18 and Network 18 has decided to increase the rates of its channels by 20 to 25 percent. Whereas Zee Entertainment has increased the rates of channels by 9 to 10 percent. Sony has increased the channel rates by 9 to 10 percent. Whereas Disney Star has not yet given information about the increase.

When will the new rates come into effect?

Broadcasters have made it clear that the increased rates will come into effect from February 1, 2024. According to the rules of Telecom Regulatory Authority of India i.e. TRAI, broadcasters can implement the new rates only after 30 days of their announcement. In such a situation, TRAI is trying to monitor the rates properly in the interest of the customers.

Why were the tariffs increased?

2024 is an election year. In such a situation, TRAI does not want to anger the common people by increasing the rates of TV channels. Viacom 18 has increased the rates of its channels the most because this year the company Indian Premier League (IPL) digital rights, BCCI media rights, Cricket South Africa media rights and rights of many major programs like Olympics 2024. The company has made a huge investment of Rs 34,000 crore for this. The company is trying to compensate this amount by increasing the rates of the channels. Apart from this, Disney has obtained the rights of this year’s ICC. In such a situation, the company wants to compensate its amount through increased rates.

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